Getting Started with Workflows: A Beginner’s Guide to ZedNow Automation

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ZedNow workflows help automate repetitive tasks, allowing businesses to streamline operations and focus on growth. By setting up a workflow, you can automate various tasks, reducing the need for manual intervention. In this guide, we’ll explore ZedNow workflows, covering how to use them and the benefits they bring to your business.

What Are Workflows in ZedNow?

A workflow in ZedNow is a sequence of actions that occur based on specific triggers. These workflows automate various tasks like sending follow-up emails, notifying team members, or updating CRM records. The beauty of automation lies in its ability to handle repetitive tasks without requiring constant manual input.

For example, if a customer submits a form, the workflow can automatically:

  • Send a confirmation email to the customer.
  • Notify the team about the new submission.
  • Update the CRM with the customer’s details.

This is done effortlessly with workflow automation.


Workflow Triggers

Triggers are events that activate a workflow. The workflow begins once the conditions of the trigger are met. This can include anything from a customer making a purchase to booking an appointment.

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Common Triggers in ZedNow:

  • Customer fills out a form.
  • Customer books an appointment.
  • A payment is received.

Triggers help start the automation process and ensure that the right actions follow.


Workflow Actions

Once a workflow is triggered, actions are executed. Actions are tasks like sending an email, updating a CRM entry, or notifying team members. These actions are key in automating routine tasks, making your business more efficient.

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Example Actions:

  • Send an email or SMS.
  • Add a tag to a contact.
  • Move a contact to a new list.

Actions ensure that tasks are completed without manual intervention, creating a seamless experience.


Automating Tasks Worth Automating

Automation is essential for tasks that are repetitive and time-consuming. Here are some examples of tasks worth automating in ZedNow:

  • Lead Nurturing: Automatically send lead-nurturing emails to engage potential customers.
  • Appointment Scheduling: Allow leads and customers to book appointments directly from your website.
  • Customer Onboarding: Create automated welcome sequences for new customers.
  • Follow-Up Communications: Send follow-up emails based on user actions like form submissions or purchases.
  • CRM Updates: Automatically update your CRM with customer details from forms or integrations.
  • Event Registration: Automate event registrations and send reminders.
  • Abandoned Cart Recovery: Send automated emails to customers who abandon shopping carts, encouraging them to complete their purchase.

These automations can be customized to meet the specific needs of your business, improving efficiency and scalability.


ZedNow Workflow Templates

For beginners or those short on time, ZedNow provides pre-built workflow templates. These templates make it easy to automate common processes without starting from scratch.

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How to Use Workflow Templates:

  1. Create a new workflow.
  2. Select a template from the library.
  3. Customize the template to match your business requirements.

Templates are a great starting point for those unfamiliar with ZedNow automation.


How to Create a Workflow in ZedNow

Creating a workflow in ZedNow is a straightforward process that involves three steps:

Step 1: Choose a Trigger

Triggers initiate the workflow. Select an appropriate trigger from the available options, such as form submission, appointment booking, or payment confirmation.

Step 2: Add Trigger Filters (Optional)

Filters help narrow down when a trigger should activate the workflow. For instance, you can set filters to trigger only when a customer makes a purchase over a certain amount.

Step 3: Add Workflow Actions

Once the trigger is set, you can add actions like sending emails or updating CRM data. These actions will be executed once the trigger conditions are met.


Advanced Workflow Options in ZedNow

As you become more familiar with ZedNow workflows, you can explore advanced features for more complex automation.

IF/Else Conditions

These conditions allow you to create multiple branches in a workflow based on specific conditions. For example, if a customer’s order value is above a certain threshold, they may receive a special offer email.

Chaining Multiple Workflows Together

Multiple workflows can be linked together to handle different stages of a sales or marketing funnel. For instance, one workflow may handle lead nurturing, while another handles customer onboarding.

Webhooks (Triggers & Actions)

Webhooks allow you to connect ZedNow with external systems. They can trigger workflows based on data from other apps or send data to external platforms, offering greater flexibility in automation.


Troubleshooting ZedNow Workflows

Despite best efforts, workflows can sometimes experience issues. Here are some common troubleshooting tips:

  • Test with a Fresh Contact: Using the same contact repeatedly during testing can cause issues. Delete the contact and try again with a new one.
  • Check Trigger Filters: Filters can be set at both the trigger and action levels. Make sure they are correctly configured.
  • Enable Reentry: If a workflow isn’t repeating as expected, check if reentry is allowed for contacts.

The Benefits of Workflow Automation in ZedNow

Implementing workflows in ZedNow offers a range of benefits for businesses looking to streamline operations:

  • Increased Efficiency: By automating repetitive tasks, your team can focus on high-value activities.
  • Consistency: Automation ensures that each contact experiences the same high level of service.
  • Scalability: As your business grows, workflows handle more tasks without requiring additional resources.
  • Cost Savings: Automation reduces the need for manual labor, which can lower operational costs.
  • Improved Customer Experience: Automated follow-ups and engagement increase customer satisfaction and loyalty.

Final Thoughts: Unlock the Power of ZedNow Workflows

With ZedNow workflows, you can automate almost any repetitive task, from lead nurturing to customer onboarding and beyond. By understanding the fundamentals of workflow automation, you can streamline your business processes, increase efficiency, and create a better experience for your customers. Start with simple workflows and explore advanced features like IF/Else conditions and webhooks to take your automation to the next level.

Workflow automation is the key to scaling your business effortlessly. Dive into ZedNow today and watch your business processes transform!

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